When you order by name it's what esrauch said. As for the sorting in the App Store, Apple strips all the non-letter characters, and orders apps which match the

When you order by name it's what esrauch said. As for the sorting in the App Store, Apple strips all the non-letter characters, and orders apps which match the search query according to their download numbers. So, if "Camera+" had 100k downloads, and "Camera!" had 10k downloads, "Camera+" will be above "Camera!" in the App Store search. There are some more rules explained in this slideshare: http://slideshare.net/kolinko/app-store-seo-tutorial http://slideshare.net/kolinko/app-store-seo-tutorial