The screenshot shows iPhone app search (apps in the phone, sorted alphabetically), not the app store search. Having said that, I've just tested my theory, and

The screenshot shows iPhone app search (apps in the phone, sorted alphabetically), not the app store search. Having said that, I've just tested my theory, and it seems that they didn't change their App Store name: it's still "Facebook Camera", and it still shows below apps like "Camera-" which has just a handful of downloads.