Here's what I get when doing a search for "camera" from the iPhone AppStore: Camera+, Camera ∞, Socialcam Video Camera, Camera!!, Camera, Camera ®, "Camera,",

Here's what I get when doing a search for "camera" from the iPhone AppStore: Camera+, Camera ∞, Socialcam Video Camera, Camera!!, Camera, Camera ®, "Camera,", Camera.., CamWow: Free photo ..., Camera-, Instagram, CamWow Retro, 8mm Vintage Camera, Facebook Camera, ... Notice how far down Facebook Camera is currently on this list. Edit: I realize that the screenshot on the website shows the search order among installed apps, but I think this may be relevant, too.