The quote in there from a transportation expert that the incentives probably won't work and that we will need big disincentives is oblivious to human psychology

The quote in there from a transportation expert that the incentives probably won't work and that we will need big disincentives is oblivious to human psychology. People love to win things. Even against all odds. Hell we are terrible at estimating odds. I think a system based on small incentives will be a huge win, especially in places like India.