When you have a great product, you can get away with mediocre or even bad internet presence. Take Starbucks, visa, Mastercard, Walmart etc who have at best aver

When you have a great product, you can get away with mediocre or even bad internet presence. Take Starbucks, visa, Mastercard, Walmart etc who have at best average presence on the internet but their physical products are making them a lot of money because they are simply that good. Improvement to their online presence will only improve their product growth and sales. The fluff you see on the internet is for bad products. The products themselves are generally nothing special and hence the whole marketing, analytics, social media presence is whats required creating this wave of websites and social media presence that is nothing but people trying to sell you stuff you don't need. Take doctors for example. Good doctors can get a few bad reviews online but people will still go to them because the good reviews generally are a lot more than bad ones. Most great doctors don't even have a good online presence. On the other hand average or bad doctors tend to spend an awful lot of time improving their online presence to get new patients all the time because old ones tend to not stick around thanks to average patient care. The web is what you make of it just like everything else. People looking for quick cash have existed for decades. With the web, it's become easier for them thats all. You can chose not to fall into this trap.