>Most obviously, because the data isn't valuable to you. Why wouldn't you want to gather high quality data about recent Little League games? If I was a basebal

>Most obviously, because the data isn't valuable to you. Why wouldn't you want to gather high quality data about recent Little League games? If I was a baseball team, national baseball organization, little league team or organization of some sort I would probably want high quality data about recent little league games, hard to say because I don't know anything about little league or baseball so I am just reaching. If I have a website I want high quality data about visitors to my website, and realistically also high quality data about visitors to my competitors websites which I probably can't get but I don't want high quality data about visits to little league websites unless that is the subject my website serves. So, I would say that you and I agree - one wants to to have high quality data about things that are relevant to your business because then the high quality data is valuable to you - by definition. Given all that I repeat: why wouldn't you want to gather high quality data about patients using your drugs?