'superficial' is not the right word for what Apple does. An Apple machine is really very utilitarian and simple. It's a box with rounded corners and tapered ed

'superficial' is not the right word for what Apple does. An Apple machine is really very utilitarian and simple. It's a box with rounded corners and tapered edges. Pop off the screws and the case itself provides the structure for the machine. No extra structural support. The bulk of the material is also recyclable. If you look at other computers, especially before the brushed aluminium trend, it was everyone else that had fancy sculpting on their enclosures, the keyboards, fancy personalisations. Just look at the machines linked. And they all needed extra stuff on the inside to provide a skeleton. Apple machines certainly look good (why do we think grey boxes with round corners and tapered edges look good?), but they have also thought about manufacturing, engineering, materials, disposal etc ...