3 ms·

I thought that, too. 'Bad publicity is still publicity'?

• gbog 14y ago
  > 'Bad publicity is still publicity'? Obviously. For obscure brands, the first problem to solve is being unknown. It is much better to be hated than to be ignored. For well-established brands, it may be less true: I guess Shell and Total would prefer no publicity related to oil spills. But even then, bad publicity can have good outcome. I know from personal relations about a brand that has been under fire on Facebook and blogs: the amount of clients did actually increase during and after the hit.