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Apple has a corporate writing/speech style guide that they adhere to religiously. Anything done by anyone in the company present or past is always “we”. Notice
by callalex 2y ago
Apple has a corporate writing/speech style guide that they adhere to religiously. Anything done by anyone in the company present or past is always “we”. Notice how all their keynotes and product press releases almost always include the sentence “we think you’re gonna love it”?
- Vinnl 2y agoSorry, I was mostly referring to the fact that they claim to know what the aim was when introducing the feature, even though they might not have been there. Pure curiosity.
- javawizard 2y agoIt's stylistically typical in English for someone writing on behalf of an organization to use "we" to refer to the organization in its entirety, not to the individual or individuals doing the writing - so in something such as this, "we" is indeed appropriate as Apple the company definitely was there when they released Private Browsing back in 2005.
- pests 2y agoWhich was the question the original comment was about - even though they used "we" to refer to Apple, were the actual writer(s) around back then? It's an interesting question to me because their tone is speaking from experience but is it the authors experience or Apple? I care a lot more if it's the actual author, a human, over Apple, a brainless corporation.
- Vinnl 2y agoAnd if it's Apple's experience, how did the writer know? Does Apple have that strong of an institutional memory, or were they just assuming?