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I think Passbook is actually the star of this upgrade. My phone noticing I walked into a Starbucks and giving me a quick shortcut to bring up that barcode? Bril

• buro9 14y ago
  You have no idea how much of an advertiser wet dream this capability is. When I worked for Yell/Yellowbook, one of the most common requests was for anything that we could develop that could "Allow a shop to know when you were walking by, and offer deals and enticements to get you either into the shop fully or to push you towards the items that they most want to sell to you.". This never didn't horrify me. May be good for them, but terrible for consumers. If Apple have managed to package the functionality such that consumers are excited by it then it is a gold mine for Apple.