The EU is at the end of the day still 27 countries with their different laws and regulations each trying to protect their own little market. The way the ‘single

The EU is at the end of the day still 27 countries with their different laws and regulations each trying to protect their own little market. The way the ‘single market’ is constructed is by slapping a bunch of eu wide regulations on top of this mess. So yes it is much easier to sell to single big countries like China or the USA if you can, and it always will be This is not going to be solved soon as EU countries are responding to this pressure by voting for even more protectionism at the national level