If you didn't notice, the logo has a mountain inside the first "o". "Everest", as in "Mount Everest", follows the theme of mountain metaphors. Mount Everest is

If you didn't notice, the logo has a mountain inside the first "o". "Everest", as in "Mount Everest", follows the theme of mountain metaphors. Mount Everest is also a high point, which symbolizes the fact that the plan gives you higher powers/limits.