I agree. Thinking strategically, it is a win/win if advertisers can become convinced that this approach works well enough to rely on it. Inverting the responsib

I agree. Thinking strategically, it is a win/win if advertisers can become convinced that this approach works well enough to rely on it. Inverting the responsibility for storing a users profile data - to the user agent - benefits the advertisers from a cost perspective and the users from a privacy one. “localfirst for your ads”