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What makes Apple an AdTech company? As far as I'm aware the only ads Apple runs these days are in the App Store, i.e. outside of the browser.
by lilyball 2y ago
What makes Apple an AdTech company? As far as I'm aware the only ads Apple runs these days are in the App Store, i.e. outside of the browser.
- MenhirMike 2y agoThey do have a "Privacy Preserving Ad Measurement" setting that's enabled by default. Just like Firefox, you can opt out of it, but it is opt-out - so same deal as with Firefox. Apple may be a lot better than others, but they're still doing tracking.
- lilyball 2y agoyeah, i believe that's this thing https://webkit.org/blog/8943/privacy-preserving-ad-click-attribution-for-the-web/ https://webkit.org/blog/8943/privacy-preserving-ad-click-att... This is not tracking for Apple ads, this is the exact sort of thing that Firefox is experimenting with now, of providing a carrot to advertisers in the form of a means of measuring ad effectiveness without violating user privacy.
- lern_too_spel 2y agoApple turned on its equivalent of PPA by default in Safari and iOS back in 2021. Apple also runs ads in Apple News, which you cannot uninstall on MacOS.