> Most people are not expecting a tall can to contain _nearly the same alcohol as a full bottle of wine_. So like, a full bottle of wine is 25 fl oz and these

> Most people are not expecting a tall can to contain _nearly the same alcohol as a full bottle of wine_. So like, a full bottle of wine is 25 fl oz and these cans are 22 fl oz. They're nearly the same volume. So we're haggling over a few percent ABV differences and wine already has a range of ABVs. It is not really shocking that they have similar amounts of alcohol. This is also in the same market segment as products like Mad Dog 20/20, which... comes in 22oz cans or 750mL bottles and has 12-18% ABV.