This is true. However, when you’re trying to build a company that works remotely then asynchronous communications becomes an almost necessary part of that. Goi

This is true. However, when you’re trying to build a company that works remotely then asynchronous communications becomes an almost necessary part of that. Going from in-office to remote in the same time zone is a huge lift, and increases your target employee market from 1 city to 5-6 time zones (ie a quarter of the world). But developing your company to work across time zones is a much smaller lift and will quadruple the employee target market for the employer from 5-6 time zones to 24 time zones. If you’ve already made the significant effort to increase your employee access to a quarter of the world, it’s very likely you will make a slight additional effort to extend that to the entire world.