4 ms·

There was a pretty good explanation of how this process works: http://news.ycombinator.com/item?id=4086887 http://news.ycombinator.com/item?id=4086887 It seems

There was a pretty good explanation of how this process works: http://news.ycombinator.com/item?id=4086887 http://news.ycombinator.com/item?id=4086887 It seems they would have had to purposely put "MeetingBurner" as one of the keywords to be stuffed into the ad. If they truly are just that stupid then it speaks as much about them than if they were being malicious. o_0 It sure does look shady to me.

tomkarlo 14y ago
Not necessarily. You can do wildcards in text ads where the matching term gets inserted. Not saying that's what they did, but it definitely doesn't have to be done by hand.
- jaredmck 14y ago
  When you put the wildcards (DKI), it matches the keyword from your list of keywords, not the search query. So you'd have to put MeetingBurner on a list of keywords to have it show up here (which as others said, could be due to the Google Keyword Suggestion Tool)