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Zuckerberg bets that Twitter will collapse under's Musk's management and that Threads would then fill up the void. But my assumption is, Threads will close soon

Zuckerberg bets that Twitter will collapse under's Musk's management and that Threads would then fill up the void. But my assumption is, Threads will close sooner or later because in the long term, it is simply not viable business for Meta. How will Meta monetize Threads when growth starts to stagnate and when engagement starts to drop? Zuckerberg even introduced ActivityPub compatibility for Threads in order to improve network effect but is that enough? We can even end up in the situation where both Threads and Twitter collapse and people start to move to Mastodon. That would actually be great. More power to the people!

JumpCrisscross 2y ago
> Threads will close sooner or later because in the long term, it is simply not viable business for Meta. How will Meta monetize Threads when growth starts to stagnate and when engagement starts to drop? This is tautology. And monetising a 175-million user base [1] is not dependent on growth. [1] https://www.theverge.com/2024/7/3/24191074/meta-threads-users-mark-zuckerberg https://www.theverge.com/2024/7/3/24191074/meta-threads-user...
- mrkramer 2y ago
  >monetising a 175-million user base is not dependent on growth Sure but engagement of that userbase will eventually start to drop because there are so many social networks out there and Threads is not that much different than your average XY network. Zuckerberg's chain of thought was "Twitter is a mess, we can do it better and we have the power of Facebook's and Instagram's distribution", but is that enough? What special and hot features Threads has? And just look at Google; how many products they shut down because of slow user growth and low engagement? killedbygoogle.com is the testemony....so many good products killed, just because they weren't cost-effective for Google.
  - JumpCrisscross 2y ago
    > engagement of that userbase will eventually start to drop because there are so many social networks out there and Threads is not that much different than your average XY network This is the unsubstantiated pillar of your argument. From all objective measures, Threads is doing fantastically. It being undifferentiated is less of an argument now than it was at launch. They could die. But right now they’re a strong No. 2.
    - mrkramer 2y ago
      I hope they survive because more competition the better. Time will tell what will happen. I also wish Google+ survived but unfortunately it didn't.
mrkramer 2y ago
Zuckerberg bets that Twitter will collapse under*

JumpCrisscross 2y ago

> Threads will close sooner or later because in the long term, it is simply not viable business for Meta. How will Meta monetize Threads when growth starts to stagnate and when engagement starts to drop? This is tautology. And monetising a 175-million user base [1] is not dependent on growth. [1] https://www.theverge.com/2024/7/3/24191074/meta-threads-users-mark-zuckerberg https://www.theverge.com/2024/7/3/24191074/meta-threads-user...

mrkramer 2y ago
>monetising a 175-million user base is not dependent on growth Sure but engagement of that userbase will eventually start to drop because there are so many social networks out there and Threads is not that much different than your average XY network. Zuckerberg's chain of thought was "Twitter is a mess, we can do it better and we have the power of Facebook's and Instagram's distribution", but is that enough? What special and hot features Threads has? And just look at Google; how many products they shut down because of slow user growth and low engagement? killedbygoogle.com is the testemony....so many good products killed, just because they weren't cost-effective for Google.
- JumpCrisscross 2y ago
  > engagement of that userbase will eventually start to drop because there are so many social networks out there and Threads is not that much different than your average XY network This is the unsubstantiated pillar of your argument. From all objective measures, Threads is doing fantastically. It being undifferentiated is less of an argument now than it was at launch. They could die. But right now they’re a strong No. 2.
  - mrkramer 2y ago
    I hope they survive because more competition the better. Time will tell what will happen. I also wish Google+ survived but unfortunately it didn't.

mrkramer 2y ago

Zuckerberg bets that Twitter will collapse under*