From the satire section: "I'm not actually saying your shitty site should look like this. What I'm saying is that all the problems we have with websites are on

From the satire section: "I'm not actually saying your shitty site should look like this. What I'm saying is that all the problems we have with websites are ones we create ourselves. Websites aren't broken by default, they are functional, high-performing, and accessible." I.e. the site is explicitly saying it's not trying to argue every site should actually taste like chicken and broccoli, rather it shouldn't lose so many of the good things a chicken and broccoli site already accomplishes out of the box in being different. I've never really liked the delivery of that message but at the end of the day it's a good message and can't be boiled down to "make your site bland".