The corrollary of this is you need to hustle now because there is maybe 15 years left before the majority of boomers cease to be customers due to dieing and the

The corrollary of this is you need to hustle now because there is maybe 15 years left before the majority of boomers cease to be customers due to dieing and the next generation is much smaller. You need to capture yoyr market share now then weather 20 years of less exciting before the millenials ramp up demand hard again