That is very disappointing, indeed. "[A]nnounced with very little fanfare" is an understatement. It is mentioned as an afterthought on the page with new feature

That is very disappointing, indeed. "[A]nnounced with very little fanfare" is an understatement. It is mentioned as an afterthought on the page with new features, without the screen-shots that are shown for the other configurable features, and couched in soothing language: they call it "privacy preserving". It's almost “But Mr Dent, the plans have been available in the local planning office for the last nine months.” (https://www.planetclaire.tv/quotes/hitchhikers/the-hitchhikers-guide-to-the-galaxy/ https://www.planetclaire.tv/quotes/hitchhikers/the-hitchhike...) You do this when you want to hide something. This does not inspire trust. Edit: instead, if they believe this to be a way out of the ongoing data thievery that is the ad industry, they could have announced this openly and boldly. "You want privacy, they want ads, here's a middle-ground." It could have been scrutinized by members of the community beforehand. Now, it'll just tarnish the reputation of Firefox and go down with it.