When have consumers ever cared about the externalities of the products they consume? You think that if a company starts polluting a river somewhere that will ma

When have consumers ever cared about the externalities of the products they consume? You think that if a company starts polluting a river somewhere that will make a material difference to their business if the government couldn’t step in to stop them? Honestly I’m pretty sure that’d be good for sales sinxe they can offer the product at a lower price since they don’t need to clean up after themselves. The government needs to be able to solve market failures in a timely manner.