I like how on side the growers are lamenting having to sell wine at less than 1$ a gallon and there is a lot of emphasis on "how exiting, less than 20$ per bott

I like how on side the growers are lamenting having to sell wine at less than 1$ a gallon and there is a lot of emphasis on "how exiting, less than 20$ per bottle!" Bottle + cork + label can cost as low as 1-2$ Even at a median 5.5$ in 2022 for a gallon of wine that's still around 1$ of wine for bottle. I think the price might be a problem.