Yes, overall wine consumption in the U.S. is down 4.4% Yes, “bulk” wine (about 90% of all production last time I checked) is loosing ground to hard seltzer, etc

Yes, overall wine consumption in the U.S. is down 4.4% Yes, “bulk” wine (about 90% of all production last time I checked) is loosing ground to hard seltzer, etc., reducing demand for ordinary wine grapes. But, high-end wines (10%) has gotten very crowded, discouraging new boutique wineries from starting and reducing demand for high-end wine grapes as well. Growers are facing reduced demand across the board. The market for wine grapes will correct as some of those growers leave the market, however it takes a few years and some cash to repurpose a vineyard, so many growers will wait and see before they make any rash changes.