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They're feeling double pressure in the low to mid market because French and Italian wineries have started selling cheaper and cheaper bottles of wine into the A
by throwup238 2y ago
They're feeling double pressure in the low to mid market because French and Italian wineries have started selling cheaper and cheaper bottles of wine into the American market. Trader Joes has always had the three buck chuck (née two buck chuck) which I consider barely drinkable but now they've got an Italian Pinot Grigio for $3.50 [1] which has been surprisingly good and hasn't run out of stock despite being very popular. They've also got a good $5 French rose and my friends have been praising some of their cheap reds.
Imagine how cheap it must be to produce if an imported bottle costs $3.50.
[1] https://www.giardinowines.com/ https://www.giardinowines.com/
- doctorpangloss 2y agoThis isn’t meant to be a normative statement, but the French government subsidizes wine, cheese and other agricultural export production significantly.
- tardy_one 2y agoTrue, but they also pay to destroy it when prices are too low.
- toomuchtodo 2y agoGood god, they should just give it away as a marketing cost.
- diab0lic 2y agoWould this increase prices, decrease prices, or leave prices unaffected?
- toomuchtodo 2y agoDepends on how they manage distribution and market expectations to maintain a price floor. OPEC for artisanal delights. I agree care must be taken to not devalue overall product volume.
- jt2190 2y agoThe same thing is happening in Europe. https://www.bbc.com/news/world-europe-66623636 https://www.bbc.com/news/world-europe-66623636
- Iulioh 2y agoBut in this case you can't blame it on the price...
- Iulioh 2y agoThe cheapest wine _in a glass bottle_ i can find in the European equivalent of Trader Joes is 1.5€ so it checks out (3€ for a Pinot)
- fragmede 2y agoThat qualifier speaks volumes. Cans and boxes are no longer the horrorshow they once we're for wine and other beverages.