> carefully crafted Ah! Excellence! That old friend ... (Or, aspirational friend, or girl outta your league, or whatever we want to call it :) But, seriously

> carefully crafted Ah! Excellence! That old friend ... (Or, aspirational friend, or girl outta your league, or whatever we want to call it :) But, seriously, by bringing it up you have very aptly, I think, put your finger right on one of the main underlying issues here. Craft. Excellence. Standards.-