Charging $49.99 for each wrist band was a huge misstep in this regard. Yes, Apple does like charging high prices but the cognitive dissonance around the 'Apple

Charging $49.99 for each wrist band was a huge misstep in this regard. Yes, Apple does like charging high prices but the cognitive dissonance around the 'Apple Tax' is usually softened when people feel like they're getting a higher quality product than the competition. But with those wrist bands, I really don't feel like I'm getting a unique and special product for that price. If the bands were $19.99 I would have bought at least a few others. I just can't justify buying some silicone for $49.99.