Your comment reminds of Haskell's motto, which may apply here as well. "Avoid success at all costs" meaning, not to intentionally avoid success, but if you try

Your comment reminds of Haskell's motto, which may apply here as well. "Avoid success at all costs" meaning, not to intentionally avoid success, but if you try to gain success/widespread adoption by compromising your other goals and principles, you have lost your way.