This is great advice. It's infinitely easier to market something that's targeted very specifically, rather than trying to be something for everyone. Start wit

This is great advice. It's infinitely easier to market something that's targeted very specifically, rather than trying to be something for everyone. Start with the "hacker" market and branch out as you grow. Try a reddit ad, offer a coupon to redditors on their first order. Contact bloggers and journalists that write about startup culture, etc.