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That's not social proof, that's false urgency, which is its own pattern listed separately. > Dark patterns involving urgency impose a real or fake temporal or
by lolinder 2y ago
That's not social proof, that's false urgency, which is its own pattern listed separately.
> Dark patterns involving urgency impose a real or fake temporal or quantitative limit on a deal to pressure
the consumer into making a purchase, thus exploiting the scarcity heuristic. Accordingly, such dark
patterns may also be referred to as scarcity cues or claims. Examples include low stock and high demand
messages or a countdown timer to indicate an expiring deal or discount.
- tomp 2y agoWhich is another not a dark pattern. Otherwise the entire existence of brands like Ferrari, Gucci, Rolex is a dark pattern! As with “social proof”, the author mistakes lying (dark) with marketing (legit).
- jampekka 2y ago> Otherwise the entire existence of brands like Ferrari, Gucci, Rolex is a dark pattern! They are.