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I was/am skeptical also, but a quick Google search found this. > Testimonials and user feedback usually display positive reviews and lack any negative experien
by prettyStandard 2y ago
I was/am skeptical also, but a quick Google search found this.
> Testimonials and user feedback usually display positive reviews and lack any negative experiences, or details on services or products. Furthermore, the online environment makes it difficult to differentiate between genuine and fake testimonials.
- lolinder 2y agoYeah, but I'm with OP: lying is obviously a dark pattern in any marketing text, but that doesn't automatically make every type of text where companies can lie a dark pattern. Testimonials in particular feel harmless to me. They've been used for centuries, they're obviously fluff but people understand that, and they don't attempt to coerce or trick you into making a decision, they're just giving you positive data points the same as any other marketing blurb. If you include testimonials I'm not sure how you can exclude any text at all. I'd say that social proof is only a dark pattern if paired with another dark pattern (urgency, outright lying), in which case it's not really a dark pattern in its own right, is it?