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Yes but to place it in an unnecessary step between clicking “cancel” and “yes I’m sure, continue to cancel”?
by aabhay 2y ago
Yes but to place it in an unnecessary step between clicking “cancel” and “yes I’m sure, continue to cancel”?
- rdm_blackhole 2y agoI am not sure what this has anything to do with my statement above. I am talking about social proof here, which is listed as part of dark patterns. What is wrong with saying, we have X number of happy customers? As long as it's true, I am not sure how it is deceptive.
- ale42 2y agoI think it's fine as a marketing argument, like in the page where you present your product. As much as citing the big names already using it. What isn't fine is when you try to book an hotel room and you get nagging messages saying that 2849 other people want to book the same room for the same dates. And of course when you try to unsubscribe and you need to pass through marketing material, with or without social proof.
- lolinder 2y agoThat's not social proof, that's false urgency, which is its own pattern listed separately. > Dark patterns involving urgency impose a real or fake temporal or quantitative limit on a deal to pressure the consumer into making a purchase, thus exploiting the scarcity heuristic. Accordingly, such dark patterns may also be referred to as scarcity cues or claims. Examples include low stock and high demand messages or a countdown timer to indicate an expiring deal or discount.
- tomp 2y agoWhich is another not a dark pattern. Otherwise the entire existence of brands like Ferrari, Gucci, Rolex is a dark pattern! As with “social proof”, the author mistakes lying (dark) with marketing (legit).
- jampekka 2y ago> Otherwise the entire existence of brands like Ferrari, Gucci, Rolex is a dark pattern! They are.
- rdm_blackhole 2y agoAs for the rest of them of course, that is a different matter.