I disagree. If you type just "facebook" into the location bar in either Firefox or Chrome, it searches Google for that term and produces Facebook as the first r

I disagree. If you type just "facebook" into the location bar in either Firefox or Chrome, it searches Google for that term and produces Facebook as the first result. This is probably how countless people get to FB. Therefore the reduction in searches is likely to reflect people spending less time on the site. Also, it'd be consistent with this Reuters poll that showed 34% of users spending less time on FB than 6 months ago (however, 20% reported spending more time): http://www.reuters.com/article/2012/06/05/net-us-facebook-survey-idUSBRE85400C20120605 http://www.reuters.com/article/2012/06/05/net-us-facebook-su...