There is something about branded practice names that just instantly invokes a gag reflex. Too many times, the branding is for a reason: some programmer wants t

There is something about branded practice names that just instantly invokes a gag reflex. Too many times, the branding is for a reason: some programmer wants to elevate themselves into thought leadership, sell books (mostly filler of course), speaking engagements m, etc., while never really adding anything to the industry.