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> There is a huge difference Not to the advertiser, no.
by otabdeveloper4 2y ago
> There is a huge difference
Not to the advertiser, no.
- tsimionescu 2y agoOnly if the two they are equivalently effective. Advertisers believe today that direct targeting is more effective than content-based targeting. This is reflected in the much higher price they are willing to pay for direct targeting vs content-based targeting.