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People are still buying and drinking fizzy sweet drinks marketed by mega corps, its just that they've been reformulated to be something like 25/75 sugar/sweeten
by walthamstow 2y ago
People are still buying and drinking fizzy sweet drinks marketed by mega corps, its just that they've been reformulated to be something like 25/75 sugar/sweetener so they aren't subject to the tax. All popular drinks in the UK are formulated like this now, the exception being original coke.
- elthran 2y agoYeah, it's definitely seems it's this from my perspective. The companies reformulated and reduced our full-sugar options, all so they didn't have to put their prices up, at the cost of the tastes of their products and consumer choices. And then the last few years hit and they massively up their prices anyway. I always happily pay extra for original coke, but so often with other brands I can no longer find the full sugar versions in stock
- Ekaros 2y agoOr it will destroy sales. One "store-brand" energy drink did this move and it destroyed the sales so badly they bought full-sugar version back. Still, it seems in general things are moving to this direction as only normal drink I see on fountains is now Coca-Cola...
- shalmanese 2y agoIsn't that exactly the point of the policy? Consumer habits don't have to change but their sugar consumption goes down because of economically rational incentives and they have to make an affirmative change in habits to go back to their previous levels of sugar consumption.
- dzhiurgis 2y agoI don't think anyone knows what the policy is, other than virtue signalling. Personally I'd argue sugar is worse for adults (sedentary lifestyle, means to buy it) than kids (fast growth, little money).