Is this a "should" as in "is it in my own selfish interests" question, or a "should" as in "is it right to harass my friends in order to marginally promote my o

Is this a "should" as in "is it in my own selfish interests" question, or a "should" as in "is it right to harass my friends in order to marginally promote my own interests as part of yet another goddamn evil viral marketing scheme for yet another goddamn internet startup" question?