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How can one create a whole WSJ article on the simple fact that "Doublce-Click" is corporate slang? I don't know - because I can't read the article. And if I cou

How can one create a whole WSJ article on the simple fact that "Doublce-Click" is corporate slang? I don't know - because I can't read the article. And if I could, I would do it only of pure curiosity what the author manages to fill in the remaining 99% of the article with.

UIUC_06 2y ago
Latest trends on stupid corporate jargon are legitimate news. I have a subscription, so some of what you miss: > The phrase is “innovative,” says Beth DelGiacco, a vice president of corporate communications at biotech company Argenx, who praises its efficiency. > “It’s only a few syllables. Everyone knows what you mean when you say it,” says DelGiacco, who regularly trots it out with peers. The same is true of "drill down." It's not explored why "double-click" (3 syllables) is better than "drill down" (2). > Tech-inflected buzzwords are especially apt to gain traction—think “network,” “bandwidth” or “take offline”—because they can sound smart or cutting-edge, says Doug Guilbeault, an assistant professor at UC Berkeley’s Haas School of Business who has studied corporate jargon. > The inventor of the literal double-click, former Apple designer Bill Atkinson, isn’t convinced. Reached while boating on a recent weekday, Atkinson, now retired, says he’s never heard anyone use double-click as a metaphor and would steer clear of such usage himself, preferring more straightforward language.
- epiccoleman 2y ago
  > Reached while boating on a recent weekday, Atkinson, now retired, says he’s never heard anyone use double-click as a metaphor Boy, there's a sentence with a lot to envy packed in
- worksonmine 2y ago
  > "Everyone knows what you mean when you say it." Really? I'm still not sure I know what it means.
tacitusarc 2y ago
It’s a giant nothing burger. Nothing interesting or of substance in it. Which is too bad because it would be interesting to know how corporate jargon trends get started. I’d be interested in research on something like jargon use over time compared with innovation.
- griftrejection 2y ago
  Have you considered that linguists have studied jargon before? There might even be books about it.
DowagerDave 2y ago
My boss (who used this one for a while, but haven't heard it too much lately) just asked me to review the agenda prior to tomorrow's meeting so I could "prime my cache". The CEO proudly claimed she's "always been a data nerd!" in today's town hall. I kind of miss the days when being a nerd was not a cool, even edgy, social statement but something you did to escape the MBA-types who have now stolen it from us.
griftrejection 2y ago
I'm sure they blame it all on remote work, which has nothing at all to do with trying to prop up commercial real estate.

UIUC_06 2y ago

Latest trends on stupid corporate jargon are legitimate news. I have a subscription, so some of what you miss: > The phrase is “innovative,” says Beth DelGiacco, a vice president of corporate communications at biotech company Argenx, who praises its efficiency. > “It’s only a few syllables. Everyone knows what you mean when you say it,” says DelGiacco, who regularly trots it out with peers. The same is true of "drill down." It's not explored why "double-click" (3 syllables) is better than "drill down" (2). > Tech-inflected buzzwords are especially apt to gain traction—think “network,” “bandwidth” or “take offline”—because they can sound smart or cutting-edge, says Doug Guilbeault, an assistant professor at UC Berkeley’s Haas School of Business who has studied corporate jargon. > The inventor of the literal double-click, former Apple designer Bill Atkinson, isn’t convinced. Reached while boating on a recent weekday, Atkinson, now retired, says he’s never heard anyone use double-click as a metaphor and would steer clear of such usage himself, preferring more straightforward language.

epiccoleman 2y ago
> Reached while boating on a recent weekday, Atkinson, now retired, says he’s never heard anyone use double-click as a metaphor Boy, there's a sentence with a lot to envy packed in
worksonmine 2y ago
> "Everyone knows what you mean when you say it." Really? I'm still not sure I know what it means.

tacitusarc 2y ago

It’s a giant nothing burger. Nothing interesting or of substance in it. Which is too bad because it would be interesting to know how corporate jargon trends get started. I’d be interested in research on something like jargon use over time compared with innovation.

griftrejection 2y ago
Have you considered that linguists have studied jargon before? There might even be books about it.

DowagerDave 2y ago

My boss (who used this one for a while, but haven't heard it too much lately) just asked me to review the agenda prior to tomorrow's meeting so I could "prime my cache". The CEO proudly claimed she's "always been a data nerd!" in today's town hall. I kind of miss the days when being a nerd was not a cool, even edgy, social statement but something you did to escape the MBA-types who have now stolen it from us.

griftrejection 2y ago

I'm sure they blame it all on remote work, which has nothing at all to do with trying to prop up commercial real estate.