If you've not read it yet I would strongly recommend http://en.wikipedia.org/wiki/Crossing_the_Chasm http://en.wikipedia.org/wiki/Crossing_the_Chasm for more on

If you've not read it yet I would strongly recommend http://en.wikipedia.org/wiki/Crossing_the_Chasm http://en.wikipedia.org/wiki/Crossing_the_Chasm for more on this.