I remember the contradictory thoughts when I first filled in my work iPhone with my personal data. Apple had some sort of mind control that had me excited to g

I remember the contradictory thoughts when I first filled in my work iPhone with my personal data. Apple had some sort of mind control that had me excited to give them my personal information. At the same time, I was horrified that I was giving so much information to Apple. With Apple, it felt fine, their branding made you feel special. With Microsoft, you feel extorted. I'm sure people will nitpick differences, but after PRISM, its just branding. Apple commercials make you feel better about Apple, even when they do M$ level of bad things. M$ is just so terrible at pretending to be pro-consumer, they are oblivious.