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What do you mean? There is a huge difference between putting an ad in a magazine for rich mothers with young kids (content-related) versus putting the same ad i
by tsimionescu 2y ago
What do you mean? There is a huge difference between putting an ad in a magazine for rich mothers with young kids (content-related) versus putting the same ad in a game that woman plays because her targeting ID identifies her as such (targetted).
- otabdeveloper4 2y ago> There is a huge difference Not to the advertiser, no.
- tsimionescu 2y agoOnly if the two they are equivalently effective. Advertisers believe today that direct targeting is more effective than content-based targeting. This is reflected in the much higher price they are willing to pay for direct targeting vs content-based targeting.