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There is no dichotomy of "targeted" vs "content-related". Advertisers want particular social groups. Large, well-defined ones. (E.g., "women with young kids an
by otabdeveloper4 2y ago
There is no dichotomy of "targeted" vs "content-related".
Advertisers want particular social groups. Large, well-defined ones. (E.g., "women with young kids and disposable income".)
What particular features you want in your ML model to get those groups is a technical implementation detail.
- tsimionescu 2y agoWhat do you mean? There is a huge difference between putting an ad in a magazine for rich mothers with young kids (content-related) versus putting the same ad in a game that woman plays because her targeting ID identifies her as such (targetted).
- otabdeveloper4 2y ago> There is a huge difference Not to the advertiser, no.
- tsimionescu 2y agoOnly if the two they are equivalently effective. Advertisers believe today that direct targeting is more effective than content-based targeting. This is reflected in the much higher price they are willing to pay for direct targeting vs content-based targeting.