I guess any change to something so big as google search is not simple per se. But my problem is that I think this is their business decision and not a technical

I guess any change to something so big as google search is not simple per se. But my problem is that I think this is their business decision and not a technical problem that needs to be solved as I remember a thread here mentioning that even engineers at Google have a problem with this (that is, personalized seach results)