My understanding is that permission is required for nonessential usage of data in addition to nonessential collection. So it’s okay to collect IP addresses for

My understanding is that permission is required for nonessential usage of data in addition to nonessential collection. So it’s okay to collect IP addresses for load balancing but not targeting adverts. This “essential usage” is where things get dicey with whether it’s okay to collect info for logs, customer support, fraud prevention, law enforcement cooperations etc