That's a "bait and hook" business model, just like Nespresso's: http://www.businessmodelinspiration.com/?p=55 http://www.businessmodelinspiration.com/?p=55 and

That's a "bait and hook" business model, just like Nespresso's: http://www.businessmodelinspiration.com/?p=55 http://www.businessmodelinspiration.com/?p=55 and Gillette's: http://www.boardofinnovation.com/business-revenue-model-examples/bait-and-hook http://www.boardofinnovation.com/business-revenue-model-exam...