Twitter/X is an advertising company. They exist to sell content created by others to advertisers. Of course 80% of the company should be dedicated to doing th

Twitter/X is an advertising company. They exist to sell content created by others to advertisers. Of course 80% of the company should be dedicated to doing the thing that brings in revenue. The technical side isn't terribly interesting or important by comparison. Elon, before he bought Twitter, thought of himself as the customer. He talked about all the things he would do to make his own experience better. But he was never the customer, he was the product. He fired everyone involved in making Twitter work for its real customers and revenue has suffered for it.