It's hard not to come with a very-long-title in an organization as big as Microsoft (last time I heard they have over 60k employees). I don't see the title as

It's hard not to come with a very-long-title in an organization as big as Microsoft (last time I heard they have over 60k employees). I don't see the title as a way to motivate him. It's just to show where his position in the ladder. If you compare it with Google where things are messy for managers because they have way too many underlinks... then those long titles/ladders/levels start to make a bit of sense. Tagging doesn't seem to apply to corporate hierarchy (^_^).