Regarding 2, take a look at Facebook/Meta’s involvement in and profiting from a genocide in Myanmar. Regarding 3, not influencers, Facebook, Twitter, Instagram,

Regarding 2, take a look at Facebook/Meta’s involvement in and profiting from a genocide in Myanmar. Regarding 3, not influencers, Facebook, Twitter, Instagram, what have you, they all started as something useful and focused and slowly but surely became something that cloned the features of everything else in a race-to-the-middle for advertising revenue. Regarding 4, specifically Musk and Zuckerberg, but see also pretty much any famous tech bro billionaire. Most of that was just a critical observation of the platforms out there, just like with disrupting the political duopoly the only way you become successful in a world in which Facebook / Instagram / TikTok / YouTube / XTwitter exist is by being something markedly new and different, not so much in business model or in protocols and tech but in keeping the product focused exclusively on the end user and what they want (as opposed to what your actual customers want to sell them). If I knew precisely what that differentiation looked like, I’d build it myself, but what it definitely doesn’t look like is what the big platforms are convergently evolving towards. Personally I think if you went back and did a real post-mortem on what got people to join and enjoy existing social media apps (when practically speaking not one of us enjoys them anymore, addicted as we may be) and just did that, without aiming at getting acquihired, you’d go a long way.