> more than just a sales pitch This is a great post. What so many of the developer relations people miss: Don't focus on the sales pitch so much. Focus on a

> more than just a sales pitch This is a great post. What so many of the developer relations people miss: Don't focus on the sales pitch so much. Focus on a good technical problem that will be relevant to your audience. It's OK to toss your name and product into the mix a bit, but don't beat your audience over the head!