I think that’s true but I also think maybe some companies set this up hoping to differentiate their brand with a slick branded TLD before realizing that no one

I think that’s true but I also think maybe some companies set this up hoping to differentiate their brand with a slick branded TLD before realizing that no one wants to use it. To the general public a .com gives you trust. I would hazard to guess that plenty of spam filters would nope these too.